Social Hackathon – The power of one day

In September we had the opportunity to participate in an unprecedented, unique experience, that of Social Hackathon – the power of one day!

Social Hackathon and the social campaign LifeScore are part of the broader context of the LifeScore initiative of the Corteva Agriscience™ company, aiming to raise awareness of Greek society on the issue of food security and the fight against food waste.

The Social Hackathon was implemented by 150 volunteers-employees of Corteva Agriscience™, young farmers from all over the country, members of the Agricultural University of Athens and the Boroume team. With the guidance of 30 renowned professionals from the field of communication and art, the volunteers-participants, without any specialization, but with inexhaustible energy, managed to create materials of professional level and unique aesthetics in just one day!

In particular, through the four volunteer groups, the following were created:

• A TV spot,
• Awareness-raising messages (for social media),
• Animation film titled "The Odyssey of Food",
• Group artworks, entitled "Sowing Life", which were the visual depiction of the messages against food waste.

These materials are offered to Boroume for the implementation of the social campaign LifeScore.

We would like to express our heartfelt thanks to Corteva Agriscience™, the company Admore – instigator and responsible for implementing the original idea of ' Social Hackathon – The power of one day! ", and of course to all volunteers-participants and professionals.