METRO SA & Boroume: A stable alliance for social contribution and sustainability

Since 2019, METRO SA (My market, METRO Cash & Carry) has been a constant partner of Boroume, actively supporting our effort to reduce food waste and strengthen vulnerable social groups.

As part of this partnership, food products that cannot be sold, such as those that are close to the use-by date or those that have worn-out packaging, but are completely safe for consumption, are offered on a daily basis by dozens of My market stores throughout Greece and the company's Distribution Centers. Boroume, utilizing the wide network of collaborating charitable organizations, ensures that these products reach directly to charitable organizations that support our fellow human beings in need.

The social impact of the initiative is extremely great as from its inception until today, more than 4.5 million portions of food have been distributed.

The positive environmental impact of this offer translates into 11.7 million kg of CO2 eq. that were not released into the atmosphere or otherwise more than 2.3 million trips Athens - Thessaloniki with a conventional car. It also translates into almost 19 million m3 of water that was not wasted, or otherwise almost 190 million showers.

From May 2023, the action expanded, in addition to the distribution centers, to My market stores, significantly enhancing the quantities of food rescued and distributed daily, embellishing the network of partner stores every year.

We express our gratitude to My market for the excellent cooperation and trust they have shown over time in our organization. It is an honor to have them by our side as active allies in the context of the Alliance for the Reduction of Food Waste. This cooperation highlights how a business can actively contribute to social solidarity and sustainability. The message is clear:  No food should go to waste and no fellow human being should be left without food.